Shine Bright Like A Socially Responsible Diamond

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Fun fact dudes: diamonds aren’t actually that rare. De Beers has carefully restricted the supply of diamonds since 1888 to sit just under the rate of demand. When diamond engagement rings gained widespread popularity in the 1920s their plan paid off and the price of a diamond shot up faster than a junkie in a safe house. Now it’s a well-known fact that a large portion of the

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worlds diamond supply comes from South Africa, but what a lot of brides to be magically forget is how many people shed blood, sweat, and tears to put that rock on her finger. While the term “Blood Diamond” may sound sexy and edgy, it is anything but. South African war lords use 21st century slave labor to mine diamonds which end up in the hands of jewelers who then turn a blind eye to the diamonds checkered history. Luckily the world was graced with Murad and Nataly Osmann, the couple that brought us the #followmeto phenom on Instagram. They’ve decided to take a dive into jewelry making in addition to their sensational photography. The Follow Your Love jewelry company specializes in cruelty free, lab grown diamonds. Rest assured, a lab grown diamond is still structurally, chemically, and visually identical to a “normal” diamond but does not come with the social and environmental pitfalls. A lab grown diamond is actually more flawless that a “normal” diamond because no conditions exist to create flaws, for example, unpredictable temperature changes, introduction of unfavorable elemental exposure, or the enslavement of a state’s indigenous peoples for monetary gain. Y’know, science-y stuff. On top of the promise of

Lotus Pavé Ring via
Lotus Pavé Ring via

a clean conscience, Follow Your Love has a stunning portfolio of designs, and a ring for every style. Perhaps the most beautiful of the options is the brand’s line of exclusive, one of a kind, lotus flower inspired engagement rings. (If you’re not ready for that kind of commitment you can get the design as a pair of earrings.) To top it all off a Follow Your Love ring will set you back by about 20-30 percent less than a ring of comparable quality and size from other jewelers. The stigma that follows around lab grown diamonds is that it is unromantic that the stone was formed in a couple of days vs millions of years. I, however would rather be able to sleep soundly knowing that no one whipped an 11 year-old to death for someone else’s idea of romance.

Check them out online here, Follow Your Love, Jewelry, Engagement, Love, Ring, Diamond, Follow me to, Murad Osmann, Nataly Osmann, Photography, Instagram, Wedding, Earrings, Lotus